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About This Project
Summary
Originating in 2015, in honor of Hadiya Pendleton—a teen killed by gun violence in Chicago—Wear Orange is a national campaign dedicated to raising awareness and honoring victims of gun violence with action. Led by Everytown for Gun Safety, Wear Orange mobilizes volunteers, survivors, and public figures through local events, social media, partnerships, and public displays like landmark lightings and stadium activations, to raise awareness and drive community action.
Goals & Objectives
Wear Orange aims to transform digital supporters into in-person participants, mobilize volunteers to host events and share stories, generate media coverage to elevate visibility, and engage public figures and partners to collaborate and amplify the message nationwide.
Results & Impact
2.5M social media impressions, 140+ creative assets designed, 730K reached via email/SMS, 659 local events, $70K+ in merch sales, 1,468 students wore orange graduation honor cords, 410 elected officials engaged, 140+ media clips were published, and 50+ landmarks lit orange.
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