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The Kitchen

FARE (Food Allergy Research & Education) PROJECT
The Kitchen by FARE (Food Allergy Research & Education)

credits

Title
  • The Kitchen
Entrant
  • FARE (Food Allergy Research & Education)

About This Project

Summary

FARE's public service announcement,?The Kitchen,?features former NFL player, Super Bowl champion, food allergy dad, and FARE Innovation Ambassador?Jason McCourty,?and his daughter?Kai, in a spot that blends pickleball’s growing popularity with family-friendly storytelling, to highlight the importance of preparation in managing food allergy.

Goals & Objectives

The Kitchen is the first element of a bold strategy for 2025 aimed at raising awareness of food allergy as a disease—a silent, growing public health epidemic. FARE demonstrates how to use humor without diminishing the experiences of patients, caregivers, and families.

Results & Impact

When it comes to food allergy safety, the real game plan is about good preparation and being ready to act, and as a result, saving more lives.

the team

Sung Poblete, PhD, RN
  • CEO at FARE / Executive Producer
  • FARE (Food Allergy Research & Education)
Michael Lopez
  • Writer
  • FARE (Food Allergy Research & Education)
Jaime Rupter
  • Producer
  • FARE (Food Allergy Research & Education)
Brian Gove
  • Producer
  • FARE (Food Allergy Research & Education)