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THE BEST CAMPA1GN RESULT EVER

FCB Health New York, an IPG Health Company
THE BEST CAMPA1GN RESULT EVER by FCB Health New York, an IPG Health Company

credits

Title
  • THE BEST CAMPA1GN RESULT EVER
Entrant
  • FCB Health New York, an IPG Health Company

About This Project

Summary

Physician suicide is a devastating crisis that rarely makes headlines. Doctors continue to burn out two times faster than the general public, and female physicians are at even higher risk. And every year, 400 physicians die by suicide. In society, mental health and suicide is still highly stigmatized. For physicians, it can be even harder. Doctors are the healers. How can they be vulnerable and seek help for themselves?

Goals & Objectives

Reach people expected to hide their pain to confront the deep stigma around mental health. Our mission? To change the statistics. The heart of our effort is the powerful story of one life saved: Dr Carrie Valdez, Trauma Medical Director from Columbus Ohio. A story of hope designed to save others.

Results & Impact

We set out to challenge policy but ended up saving a life. Dr Valdez’ story is testament to her courage & today it’s being featured at hospitals & congresses across the US. As Dr Valdez said: “I don’t know if they knew this would help save my life, and if we can help one other person, it’s worth it”

the team

Sarah Hall
  • President, FCB Health New York
  • FCB Health New York, an IPG Health Company
Kathleen Nanda
  • Chief Creative Officer
  • FCB Health New York, an IPG Health Company
Mike Devlin
  • EVP - Executive Creative Director
  • FCB Health New York, an IPG Health Company
Erico Braga
  • EVP - Group Creative Director
  • FCB Health New York, an IPG Health Company
Alessandro Bernardo
  • SVP - Group Creative Director
  • FCB Health New York, an IPG Health Company
Jeremy Rosario
  • Associate Creative Director
  • FCB Health New York, an IPG Health Company
Gaby Maniscalco
  • VP Account Director
  • FCB Health New York, an IPG Health Company
Justin Kovarsy
  • Creative Director - Copy
  • FCB Health New York, an IPG Health Company
Pedro Bullos
  • Associate Creative Director - Copy
  • FCB Health New York, an IPG Health Company
Edson Rosa
  • Associate Creative Director - Art
  • FCB Health New York, an IPG Health Company
Raphael Pacheco
  • Associate Creative Director
  • FCB Health New York, an IPG Health Company
Macy Brittingham
  • Senior Producer
  • IPG Health
Patrick Johonson
  • Director, Photography
  • StudioRX, an IPG Health Company
Rachel Pezzlo
  • Group Copy Supervisor
  • FCB Health New York, an IPG Health Company
James Feeler
  • Music & Sound Design
  • Jamute