JOIN OUR NEWSLETTER
About This Project
Summary
FifthColor partnered with the Sheboygan County Food Bank to launch “Food for Thought for Kids,” a multi-channel campaign ensuring weekend meals for over 600 local children. With just $10K in paid media spanning Meta, digital display, connected TV, and billboards, we told an authentic story through educators and volunteers. Strategic targeting and powerful creative galvanized the community, turning a modest ad spend into record-breaking donations.
Goals & Objectives
Raise $100K to fund weekend meals, expand first-time donors, and heighten community awareness of childhood food insecurity through an integrated, story-driven marketing campaign.
Results & Impact
The campaign generated $256K, more than double the goal, including a $50K lead gift, $100K match, and 24 gifts of $1K or more. One third of donors were new. FifthColor’s $10K ad spend amplified reach and inspired action, ensuring weekend meals for more than 600 Sheboygan County kids.
JOIN THE NEWSLETTER