Flame Bearers: Pathways to Paris

About This Project

Summary

Flame Bearers: Pathways to Paris is an audio visual series championing the stories of women seeking to qualify and compete in the 2024 Paris Olympics and Paralympics. Our strategy was to champion diverse women and to center her story in her words. 85% of sports coverage goes to men, and of the 15% that does go to women, it goes to a very narrow portion of the women competing: namely, white able-bodied women from the global north who play certain sports. We're changing that.

Goals & Objectives

Our goal was to: 1. Reach as many people as possible with these stories 2. Center each woman, making her feel validating/celebrated 3. Provide role models for young girls from diverse backgrounds

Results & Impact

1. Reached over 14 million people through this series and on the ground content during the Olympics and Paralympics 2. 100% athlete approval and sharing of our stories 3. Feedback from countless fans appreciating our broadened aperture of women athletes