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Accelerating the Development of ALS Treatments with the Launch of AMP® ALS

Foundation for the National Institutes of Health (FNIH) & Ruder Finn PROJECT
Accelerating the Development of ALS Treatments with the Launch of AMP® ALS by Foundation for the National Institutes of Health (FNIH) & Ruder Finn

credits

Title
  • Accelerating the Development of ALS Treatments with the Launch of AMP® ALS
Entrant
  • Foundation for the National Institutes of Health (FNIH) & Ruder Finn

About This Project

Summary

30,000 Americans are diagnosed with ALS yearly, a relentless disease with few treatment advances. FNIH, a leading funder of public-private partnerships, launched the Accelerating Medicines Partnership in ALS. To announce it amid a crowded neuroscience space, we crafted a story highlighting the emotional/physical toll ALS has on patients & families. Through earned media outreach and a program video, we combined scientific insights with testimonials to position AMP ALS with key audiences.

Goals & Objectives

Generate awareness of AMP ALS’s impact on ALS patients & families by securing coverage in high-reach media outlets Increase visibility of FNIH thought leaders Spark interest from advocacy groups, partners & donors Highlight the effectiveness of FNIH’s partnership-based research model

Results & Impact

Secured 15 media placements (Forbes, Healio) reaching 92M+. Coverage featured key FNIH leaders, humanized the program, and generated a biotech partnership inquiry. The CBS package aired 200 times on affiliate stations nationwide, including top 10 markets, reaching a potential audience of 3M+ people.

the team

Michael Schubert
  • Chief Innovation Officer
  • Ruder Finn
Kate Hardin
  • Executive Vice President
  • Ruder Finn
Melanie Doupé Gaiser
  • Group Vice President
  • Ruder Finn
Ryan Kirby
  • Account Executive
  • Ruder Finn
Maryam Ayromlou
  • Managing Director
  • Ruder Finn
Charlie Gould
  • Executive Vice President
  • Ruder Finn
Alix Mindich
  • Account Executive
  • Ruder Finn
Zach Russo
  • Head of RF Studio53
  • Ruder Finn
Nancy Roth
  • Director, RF Studio53
  • Ruder Finn
James McKay
  • Producer, RF Studio53
  • Ruder Finn
Josh Eriksen
  • Creative Director, RF Studio53
  • Ruder Finn
John Marty
  • Editor, RF Studio53
  • Ruder Finn
Geralyn Laneve
  • Associate Vice President
  • Foundation for the National Institutes of Health
Kathy Scarbeck
  • Communications Director
  • Foundation for the National Institutes of Health
Suzanne Bechamps
  • Communications Officer
  • Foundation for the National Institutes of Health
Shubhangi Lal
  • Project Manager
  • Foundation for the National Institutes of Health