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Red Cross Binational Donation Campaign

Freaner Creative PROJECT
Red Cross Binational Donation Campaign by Freaner Creative

credits

Title
  • Red Cross Binational Donation Campaign
Entrant
  • Freaner Creative

About This Project

Summary

The Red Cross of Tijuana needed to promote its donation campaign and provide information to children, teenagers, elementary schools, middle schools, and colleges.

Goals & Objectives

Beto is the Red Cross iconic collection container. To show how donations bring the Red Cross to life, we launched a campaign with a 3D character named Beto, inspired by "Bote" and the name Alberto. Beto comes alive alongside friends like an ambulance, a blood bag, and medicines when people donate.

Results & Impact

The character became so popular that he is now the spokesperson for the Red Cross of Tijuana. The community has fun with him, gets informed about the Red Cross of Tijuana's communication, and donations have increased.

the team

Ariel Freaner
  • Creative Director / Art Director
  • Freaner Creative
Ariel Freaner
  • Character Design and Development
  • Freaner Creative
Ariel Freaner
  • Digital Illustration
  • Freaner Creative
Fernanda Freaner
  • Editing / Sound Design
  • Freaner Creative