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ICM Midwives Data Hub

Friendly Design Co. PROJECT
ICM Midwives Data Hub by Friendly Design Co.

credits

Title
  • ICM Midwives Data Hub
Entrant
  • Friendly Design Co.

About This Project

Summary

ICM and Direct Relief envisioned an open-access platform to unite global data on midwifery and health outcomes that would help midwives and advocates turn data into action. The site makes data approachable, showcasing global context and inviting users to explore country-level data with visualizations, scannable sections, and customizable comparisons. More advanced users can find full data sets in a connected ArcGIS hub. The site prioritizes accessibility for diverse, international users.

Goals & Objectives

The Hub needed to be an intuitive experience that delivers critical and actionable information to midwives and advocates around the world. Inviting branding, clear visualizations, and customizable comparisons make complex data easy to digest and share.

Results & Impact

This powerful tool is the first to bring together global data on midwives, their work, and the health outcomes they impact. At launch, UNFPA called it “a fantastic and much-needed resource that will undoubtedly make a significant impact on midwifery advocacy, research and service improvement.”

the team

Hannah Karl
  • Design Director
  • Friendly Design Co
Alicia Schreder
  • Project Director
  • Friendly Design Co
Ross Nover
  • Creative Director & Partner
  • Friendly Design Co
Geoff Silverstein
  • Managing Director & Partner
  • Friendly Design Co
Alyssa Anduiza
  • Interactive Design Director
  • Friendly Design Co
Miodrag Kocic
  • Developer
  • Friendly Design Co
Daniela Drandic
  • Head of Advocacy and Communications
  • International Confederation of Midwives
Jessica White
  • Midwives' Data Hub Lead
  • International Confederation of Midwives
Andrea Nove
  • Technical Director
  • Novametrics
Martin Boyce
  • Managing Director
  • Novametrics
Jessica Lott
  • Lead GIS Developer
  • Dymaptic
Amara Eded
  • Project Manager
  • Dymaptic
Christopher Moravec
  • CTO
  • Dymaptic