Just Fucking Vote

About This Project

Summary

Fuse Media and NextGen America, the largest youth vote organization in the nation, have partnered to amplify Just Fucking Vote, a year-long voter registration and voter engagement campaign using humor to target young adults ages 18-30. Fuse Media launched the non-partisan “Just Fucking Vote” campaign in January 2024, recognizing the pivotal role media plays in presidential elections.

Goals & Objectives

The primary goal of the partnership between NextGen America and Fuse Media is to empower young and culturally diverse voters to get involved in the democratic process and give them the tools to easily register to vote and to get out to vote in November.

Results & Impact

The campaign has the potential to reach up to 13 million viewers each month across linear, social, FAST and digital platforms with a focus on young, multicultural voters. The campaign supports the mission to empower the most diverse, progressive generation to drive change at the ballot box.