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Don't mess with Texas featuring Ethan Hawke

GDC Marketing & Ideation
Don't mess with Texas featuring Ethan Hawke by GDC Marketing & Ideation

credits

Title
  • Don't mess with Texas featuring Ethan Hawke
Entrant
  • GDC Marketing & Ideation

About This Project

Summary

The Don't mess with Texas campaign is focused on encouraging Texans to keep our great state litter-free. In 2023, the campaign collaborated with Ethan Hawke and the Darrel the Barrel to produce a broadcast & social campaign to deliver the the anti-litter message. Our campaign strategy included broadcast, OOH, digital, social, OTT & streaming audio throughout Texas.

Goals & Objectives

Our goal was to use a recognizable mascot, supported by a celebrity with Texas ties, to deliver the anti-litter message in a sweet, over the top way, thereby being able to relate to multi-generational audiences.

Results & Impact

The Don't mess with Texas - Ethan Hawke campaign continued to deliver the anti-litter message to the Texas audience we need to help us keep our state clean.

the team

Beth Ochoa
  • CEO
  • GDC Marketing & Ideation
Carey Quackenbush
  • Chief Ideation Officer
  • GDC Marketing & Ideation
Tita Sartoria
  • Creative Director
  • GDC Marketing & IDEATION
Jimmy Nichols
  • Assoc. Creative Director
  • GDC Marketing & Ideation
Jess Guerra
  • Art Director
  • GDC Marketing & Ideation
Matt Buikema
  • Assoc. Director
  • GDC Marketing & Ideation