A THOUSAND MILES FOR REPRODUCTIVE CARE

About This Project

Summary

For the Center for Reproductive Rights, we transformed Vanessa Carlton’s “A Thousand Miles” into an anthem revealing the reality that 1 in 5 patients travel out of state for abortion care. By sharing real stories and exposing “Trauma Tourism,” we sparked empathy and action. The campaign reached 12.9M, engaged 6.6M undecided voters, and helped 7 states advance abortion protections—turning hardship into a movement for reproductive rights.

Goals & Objectives

As reproductive rights debates grew before the election, our objectives were: 1) Broaden awareness, 2) Reshape the conversation, and 3) Reach new audiences—making the fight for reproductive freedom impossible to ignore.

Results & Impact

We reached 12.9M+ people, with 1.88M views, 196.7K engagements, and 118.5K link clicks. Influencer support sparked nationwide dialogue, engaging 6.6M undecided voters. Result: 7 of 10 key states passed abortion protections—real policy change.