Isabella Rossellini for the Guide Dog Foundation

About This Project

Summary

Collaborate with actress and model Isabella Rossellini, a longtime volunteer for Guide Dog Foundation, to help encourage others to become puppy raisers for future guide and service dogs. Leverage video, social media, and publicity to raise awareness and drive volunteerism.

Goals & Objectives

Generate awareness about the vital role of volunteers in the journey of a guide dog and service dog for individuals who are blind or have other disabilities; increase volunteerism, specifically for puppy raising, in ten key markets; connect her support of us with her Oscar nomination for Conclave.

Results & Impact

Increased total pool of volunteers to more than 1,400 individuals; videos distributed by both Guide Dog Foundation and Isabella on social generated more than 100,000 "likes" and 5,800+ shares; generated widespread publicity across lifestyle media to reach a new audience of potential supporters.