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About This Project
Summary
This project was created to share Mark’s leukemia story, but the scope quickly grew as we learned Mark survived the South Tower attack on 9/11. Just weeks after a day that changed everyone’s world, Mark’s world changed even further with his diagnosis. Our short docufilm speaks to cancer, but more importantly to living and making the most of every day we are given. This is a story of resilience and taking back control—and refusing to let illness define you.
Goals & Objectives
By sharing Mark’s remarkable cancer story, we sought to inspire and educate viewers about chronic lymphocytic leukemia and the importance of advocacy, information, and living fully despite facing a chronic illness.
Results & Impact
We are actively monitoring performance and feedback as the film just launched in Late June. Our marketing and promotion efforts are currently underway.
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