Empowering Women to Seek Action During BCAM

About This Project

Summary

We partnered with Know Your Lemons - a well-known breast cancer advocacy organization, to add credibility and reach to the campaign. We created a full-funnel marketing mix, which included TikTok, Ctv, Meta, Google search, paid, Youtube and email. Our creative was crafted to focus on inclusivity across ages, races, and ethnicities. Our top of the funnel main goal: awareness. Our Mid-funnel main goal: education & providing solutions. Our bottom of the funnel main goal: to take action.

Goals & Objectives

Our goal was to increase awareness of the importance for women to get screened for breast cancer and battle ongoing misconceptions that prevent compliance. This was done through educational content around the signs to look out for and how to take action.

Results & Impact

43.4M Total impressions 41k total clicks 6.6M video views 38k #KNOWBREASTCANCER Website Visits $663K Earned Media Value 2.5K Facility Finder Email Submissions 151k patient emails sent 8.4k HCP emails sent 123K Est. Increase in exams as a results of the campaign (Based on machine usage data)