Growing as We Grieve - Sesame Workshop

About This Project

Summary

We teamed up with Sesame Workshop to concept, design and develop a unique experience: a digital space that sensitively tackles the complexities of grief for parents and caregivers. "Growing as We Grieve" empowers families to navigate their individual journeys of loss, reflection, and healing. It's a place to find comfort and learn coping mechanisms for themselves and their families.

Goals & Objectives

From the outset, we prioritized a user-friendly experience to support caregivers and parents navigating the emotional, mental, and physical challenges of recent grief. Recognizing the difficulty of navigating such situations, we ensured the site's design and content were thoughtful and approachable.

Results & Impact

Key achievements include delivering the resource on time and within budget, gaining press coverage, and collaborating with grief organizations like the Dougy Center, Eluna, Good Grief, and Experience Camps to distribute it. Since launch: 2,456 sessions and a 74.19% engagement rate.