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Channeling Good

HLK PROJECT

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Title

Channeling Good

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Entrant

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About This Project

Summary

Channeling Good is a purpose-driven initiative from the Channel Seed Brand, spotlighting local service projects led by Channel SeedPros. By funding and amplifying these efforts, Channel proves its people are deeply connected to farming communities—offering more than expertise in the field, but care beyond it.

Goals & Objectives

To build authentic connections with prospective farmers by showing how Channel SeedPros invest in the future of agriculture and their local communities, reinforcing trust in the brand and its people.

Results & Impact

The campaign funded 30 community-driven projects across 17 states, delivering $175,000 in total contributions — empowering SeedPros to accelerate meaningful support and strengthen connections within their farming communities.

Recognition

Bronze

Awareness Categories — Campaign - Brand

2025

About the category

Campaign - Brand

Campaign created by a for profit organization or business in an effort to raise awareness for Human & Civil Rights Causes. Projects may include; digital, broadcast or print advertising or marketing campaigns, product launches, rebrands, content or social media marketing, and public relations campaigns.