Energy Justice and Community Benefits

About This Project

Summary

The Institute for Environmental Justice released a groundbreaking white paper in June 2024, advancing energy justice through equitable implementation of Community Benefits Plans. The launch strategy fused research, policy, and narrative framing, driving visibility through LinkedIn, press engagement, and digital distribution focused on frontline communities.

Goals & Objectives

To shift federal policy and public understanding of Community Benefits Plans by embedding frontline voices and racial equity into clean energy implementation frameworks, while expanding IEJ’s influence and reach among agencies, grantees, and grassroots partners.

Results & Impact

Following the June release, website traffic rose by 253% with 9.7K views and 2.3 min average session time. LinkedIn engagement held steady at 8.9% through August, with a 1.2K% increase in new followers since publication. The report secured 95 media mentions and 463.5K views in July.