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About This Project
Summary
Oregon’s homelessness crisis worsened during the COVID-19 pandemic, prompting a state of emergency in January 2023. Led by the Governor’s office and key agencies, a coordinated response emerged. To amplify its impact, a video series was created, capturing stories of those helped and frontline service providers. The project highlights real experiences, showcasing the initiative’s transformative effect on lives across the state.
Goals & Objectives
This campaign brings to life real stories of those touched by Oregon’s Emergency Homelessness Response, showing the profound impact of a safe place to call home. It’s about dignity, hope, and healing—breaking misconceptions, uniting communities, and inspiring lasting change.
Results & Impact
The series raised awareness of the transformative impact Oregon’s emergency response has across the state. By helping individuals rebuild their lives, challenging misconceptions and humanizing homelessness, the campaign shifts public perception, fostering awareness and support for continued action.
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