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This Egyptian Grocery Chain Feeds Regional Needs

IFC PROJECT
This Egyptian Grocery Chain Feeds Regional Needs by IFC

credits

Title
  • This Egyptian Grocery Chain Feeds Regional Needs
Entrant
  • IFC

About This Project

Summary

As the new Middle Eastern discount supermarket Kazyon expands across Egypt, Morocco, and beyond, this emerging company is working to make the region more sustainable. It offers underserved neighborhoods a modern, affordable shopping experience while creating tens of thousands of jobs for local workers and purchasing fresh food from nearby suppliers. To do this, it has created state-of-the-art retail.

Goals & Objectives

Through narrative storytelling and compelling videos, we introduce a home-grown Middle Eastern discount grocery chain that serves multiple regional needs: it offers jobs to locals, purchases food from nearby suppliers, and brings a modern shopping experience to underserved neighborhoods across Egypt

Results & Impact

This is a recently published story, which doesn't have results yet.

the team

Alison Alison
  • Writer
  • IFC
Ahmed Medhat
  • Photographer/Videographer
  • IFC
Julia Schmalz
  • Producer
  • IFC
Sarah Moussa
  • Communications Officer
  • IFC
Malak Asaad
  • Consultant
  • IFC
Lindelwa Mtongawa
  • Communications Officer
  • IFC
Rayna Zhang
  • Communications Officer
  • IFC
Isabelle Poupaert
  • Communications Officer
  • IFC
Melanie Mayhew
  • Team Lead
  • IFC
Jim Rosenberg
  • Manager
  • IFC