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Sustainability, Climate & Environment: Fundraising | @environment

Impact Media PROJECT
Sustainability, Climate & Environment: Fundraising | @environment by Impact Media

credits

Title
  • Sustainability, Climate & Environment: Fundraising | @environment
Entrant
  • Impact Media

About This Project

Summary

After news of the wildfires in Maui, Hawaii, Environment created a fundraiser to provide relief to those affected. Through over 10 social media articles, we not only provided coverage on the natural disaster and its casualties, but also contextualized the wildfire within subsequent displacements, Hawaiian history, and local dialogues around tourism. All donations raised were directed to the Na Wahine Toa Foundation.

Goals & Objectives

Our primary goal was to support Maui through fundraising and awareness. We provided updates on the wildfire's impact and highlighted local conversations to keep the disaster top of mind and maximize donations.

Results & Impact

With over 10 social media articles, we reached over 7 million impressions and millions of unique readers. We raised a total of $133,000 for the affected people of Maui.

the team

Ashley Barrientos
  • Editor
  • Impact Media
Tim Chau
  • CEO
  • Impact Media
Michelle Andrews
  • CCO
  • Impact Media
Ana Volodina
  • Graphic Designer
  • Impact Media
Alyssa Licerio
  • Account Manager
  • Impact Media
Aimée Mehala
  • Sales Development Associate
  • Impact Media
Alexis Williams
  • Host & Producer
  • Impact Media
Cristeen Park
  • Art Director
  • Impact Media
Austin Ashburn
  • Staff Writer
  • Impact Media
Jessica Zubia Caldasa
  • Contributing Writer
  • Impact Media
Gia Rutkowski
  • Host & Producer
  • Impact Media
James Junk
  • Graphic Designer
  • Impact Media
Julia Paul
  • Chief of Staff
  • Impact Media
Lara Sonuga
  • Senior Content Producer
  • Impact Media
Thea De Gubernatis
  • Graphic Designer
  • Impact Media
Zach Carter
  • Sr. Manager, Client Partnerships
  • Impact Media