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About This Project
Summary
“Strong as Granite” is the new brand campaign launched by the New Hampshire Department of Health and Human Services to inform Granite Staters about available behavioral health resources and to encourage individuals to seek help as an act of self-improvement—free from fear or shame. Whether facing a mental health or substance use challenge, Strong as Granite conveys that seeking help is not a sign of weakness but a show of courage that strengthens individuals, communities, and the entire state.
Goals & Objectives
Goal: To reduce stigma and increase help-seeking behavior for mental health and substance use challenges across New Hampshire by promoting awareness of behavioral health resources through research-driven, stigma-free messaging tailored to high-risk populations.
Results & Impact
Launched at a Governor’s press event, Strong as Granite became NH’s first approved statewide TV campaign for mental health and substance use. Aligned with the 10-year plan, it generated 67M+ impressions and united agencies to reduce stigma and expand access to care.
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