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About This Project
Summary
The "Agree to Agree" campaign reframes the gun violence debate by focusing on shared values: protecting youth. Created pro bono by GUT Miami and directed by Lauren Greenfield, the PSA uses real parents and students to foster empathy and dialogue across political divides, avoiding polarizing rhetoric to emphasize a public health approach.
Goals & Objectives
The goal was to shift the national conversation on gun violence from political polarization to a shared commitment to youth safety: fostering empathy, dialogue, and collective responsibility through a public health approach.
Results & Impact
The campaign resonated across ideological lines, sparking broad engagement by leveraging real voices and emotional authenticity. It created a powerful platform for unity and helped reframe the conversation around gun violence as a solvable, shared issue.
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