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About This Project
Summary
The Indie Lens Pop-Up engagement campaign for Matter of Mind: My Alzheimer's was held in collaboration with nearly 250 Alzheimer’s organizations, PBS stations, health professionals, and community organizations at 89 events. These events educated the public about Alzheimer’s disease and brought 2,311 attendees together to share both the patient and caregiver experience. Notably, 24% of attendees identified as either individuals living with a neurodegenerative disease or their caregivers.
Goals & Objectives
• To educate the public about Alzheimer’s disease and raise awareness for those impacted by the disease • To bring about understanding of both patient experience and caregiver experience • To explore why self-care and agency are crucial for the wellbeing of people with Alzheimer’s and their caregive
Results & Impact
• 2 in 5 attendees can now recognize the signs and symptoms of Alzheimer’s disease • 1 in 3 of attendees plan to offer support or respite care to a caregiver • 1 in 3 of attendees plan to connect with or volunteer for a local Alzheimer’s organization
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