The Clean Earth Challenge: Empowering All Hands from the Ground Up

About This Project

Summary

Johnson Outdoors and the National Wildlife Federation launched the Clean Earth Challenge to turn concern into action. Local JO “Challenge Champions,” alongside NWF programs—Eco-Schools inspiring K–12 students, Eco-Leaders on 1,000+ campuses, Earth Tomorrow engaging underserved youth, and the Great American Campout reaching 15M annually—helped first-time and seasoned volunteers alike take ownership of their communities, removing 11M+ pieces of litter.

Goals & Objectives

The Clean Earth Challenge set out to spark a grassroots movement for cleaner parks, waterways, and natural spaces. With a goal of removing one million pieces of litter, it started with JO employees and expanded through NWF’s youth and community networks, creating real stewardship from the ground up.

Results & Impact

Led by 70+ JO Challenge Champions, employees across JO brands—Scubapro, Minn?Kota, Old?Town Canoes & Kayaks, Jetboil, Cannon, and Humminbird—joined forces with 50+ partners and NWF grassroots programs. Together, they engaged hundreds of thousands and removed 11M+ pieces of litter—1,000% above goal.