Celebrating Latina Entrepreneurs: Kiva x toty x Sofia Vergara

About This Project

Summary

Kiva partnered with Sofia Vergara’s toty beauty line to celebrate #GivingTuesday2023 and #InternationalWomensDay2024. Kiva and toty created unique content to enable consumers to learn about women’s financial barriers, take action, and immediately make a difference. Leveraging Kiva’s impact dashboard, toty’s audience directed loans to Latina entrepreneurs through a $25 credit from their purchase or by voting to support across 4 categories: retail, conflict zones, agriculture, and education.

Goals & Objectives

Sofia Vergara, founder of toty, is passionate about supporting Latina entrepreneurs. As a longtime Kiva advocate, Sofia used her voice to connect her consumers to women entrepreneurs in need of capital. This work brings Kiva closer to meeting its goal of reaching 8 million underbanked women by 2028

Results & Impact

Sofia Vergara & toty promoted Kiva to 200K+ consumers, increasing awareness of the importance of financial inclusion for gender equity. This initiative drove 10K+ new visitors to Kiva.org and directed $30,000 in loans to 118 women in Latin America, the U.S., and Puerto Rico to grow their businesses