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About This Project
Summary
We created an Instagram post for Photoshop Express, celebrating International Women's Day with Gen Z content creators. Partnering with creator Alexis Lawson, we merged poetry and imagery to honor womanhood authentically. The post aimed to empower and inspire young women, combining artistry, empowerment, and technology into a captivating visual narrative on Instagram. We crafted a narrative celebrating resilience and creativity, using Photoshop Express to connect deeply with our audience.
Goals & Objectives
The objective was to create an Instagram post for Photoshop Express that authentically honors International Women's Day, increasing brand love and connecting with the Gen Z audience. The challenge was to avoid appearing insincere or performative, focusing on genuine self-expression and resonance.
Results & Impact
The post was Photoshop Express's highest performer in March, with over 569K plays, 21.8K interactions, and an ER of 3.83%—129% above the Instagram benchmark. It resonated deeply with audiences, generating comments celebrating Black womanhood and inspiring empowerment, authenticity, and appreciation.
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