Engaging the Business Community to Maintain U.S. Competitiveness

About This Project

Summary

To spotlight growing risks to U.S. democracy and competitiveness, Leadership Now Project launched a national poll on the Trump administration’s 100-day mark, revealing a majority of business leaders were concerned about the political and legal environment and its impact on their business. When federal attacks against universities emerged, Leadership Now then mobilized 285+ business leaders to publicly push back in an open letter defending their contributions to innovation and economic growth.

Goals & Objectives

Leadership Now sought to elevate business leaders’ concerns about political instability and spotlight the role of higher education in U.S. competitiveness. This strategy challenged the narrative of business apathy, aiming to increase visibility for both projects through strategic media engagement.

Results & Impact

The visibility and participation of high-profile executives signaled deeper engagement and a shift in behavior among the business community. The poll and the open letter secured national media placement, including a front page Wall Street Journal piece, reaching Leadership Now’s core audience.