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The Drag the Vote Campaign: Getting out the 2SLGBTQI+ Vote for the 2025 Canadian Federal Election

LeBlanc (& co.) Communications
The Drag the Vote Campaign: Getting out the 2SLGBTQI+ Vote for the 2025 Canadian Federal Election by LeBlanc (& co.) Communications

credits

Title
  • The Drag the Vote Campaign: Getting out the 2SLGBTQI+ Vote for the 2025 Canadian Federal Election
Entrant
  • LeBlanc (& co.) Communications

About This Project

Summary

Drag the Vote was a national get-out-the-vote campaign led by drag performers to mobilize 2SLGBTQI+ voters ahead of Canada’s 2025 federal election. LeBlanc (& co.) Communications developed the campaign strategy and visuals, amplifying a powerful cultural force to drive voter turnout and protect queer and trans rights.

Goals & Objectives

To increase 2SLGBTQI+ voter turnout in the 2025 federal election and raise awareness about threats to queer and trans rights, using drag performers and digital storytelling to build community power and visibility.

Results & Impact

The campaign reached over 1 million on Instagram, earned 4.9 million billboard impressions in 11 cities, activated 250+ drag ambassadors, hosted 70 events, and secured Rainbow Pledges from 150 political candidates. Featured widely in national and local media.