Lilly

About This Project

Summary

Lilly Ledbetter’s relentless legal fight for equal pay took her from the factory floor to the Supreme Court and Congress, resulting in the 2009 passage of the Fair Pay Act. Starring Patricia Clarkson, the film LILLY dramatizes Ledbetter’s journey and spotlights the ongoing struggle for wage equity through storytelling. Ledbetter died two days after the film’s festival premiere. LILLY continues Ledbetter’s legacy by inspiring the next generation of activists.

Goals & Objectives

The film sought to uplift the issue of wage equity by increasing awareness of Ledbetter’s fight, legacy and the lack of progress today. Ledbetter’s passing and the film’s theatrical release allowed the campaign to harness audience engagement in ways not traditionally available to advocacy groups.

Results & Impact

Film outreach earned nearly 2B impressions across national and regional press as Patricia Clarkson shared Ledbetter’s story and dramatized pay equity in media appearances. Posts from Hillary Clinton added 6M impressions, with community and corporate screenings making it a multi-faceted campaign.