Earth's Favorite Dry Erase Markers

About This Project

Summary

When the brightest minds step up to the whiteboard looking to change the world, we want them thinking about the planet. Introducing LOKA Dry Erase markers, made from 70% reclaimed plastic, 29% calcium carbonate (oyster shells) and a 1% bio microorganism additive that eats everything after 7 years in a landfill or ocean. Virgin plastic lasts 400 years. Less than 5% of plastic actually gets recycled. We're taking plastic off the planet for the same price and quality of the famous competition.

Goals & Objectives

On a visit to Thailand, we were devastated by beaches that had more plastic bottle caps than sea shells. After a brief conversation with an elephant, we kicked off our journey to create LOKA and start getting rid of plastic entirely without changing human behaviour. Like Project Red, but for Earth.

Results & Impact

We only launched weeks ago, but already have purchases orders from companies including SalesForce who made environmental commitments without anything to buy but carbon credits. We're already in Seattle University, University of Washington and ad agencies everywhere. Actually, while you're reading...