Rapid Pro

About This Project

Summary

Designed the new website for RapidPro, an accredited Digital Public Good that connects governments & development partners with communities via mobile messaging (SMS/social). The strategy focused on simplifying access to this open-source tool, clearly articulating its Responsible Tech mission, and driving engagement to rapidly scale global impact. By UNICEF, over 1 billions messages have been sent!

Goals & Objectives

To increase the platform's utility by raising global awareness and significantly boosting developer adoption of the open-source code. Key objectives included improving user education, clarifying the path for new partnerships, and increasing overall time spent on the site.

Results & Impact

The new platform web design accelerated the adoption of this critical platform, significantly exceeding targets for code downloads and new workspace creation. The improved user experience led to a demonstrable increase in developer engagement.