Frontline Worker Appreciation Month - Frontline Builders

About This Project

Summary

Frontline workers—nurses, teachers, firefighters, EMTs—show up every day through floods, fires, pandemics, and more, often with too few resources and growing demands. To honor their sacrifice, Frontline Builders launched Frontline Worker Appreciation Month—a national campaign that reignited unity, turned gratitude into action, media into momentum, and rallied communities across the country to say what too often goes unsaid to frontline workers: We see you. We thank you. We’ve got your back.

Goals & Objectives

Frontline Worker Appreciation Month aimed to: - Boost morale & drive recognition for frontline workers as problem-solvers in society. - Engage & unify communities, local governments, business leaders, and media in their support. - Demonstrate appreciation through celebrations and in-kind donations.

Results & Impact

- 309 local proclamations issued across all 50 states, D.C., and Puerto Rico. - 98 grassroots-driven social posts shared widely. - 27+ earned media stories from local to national. - 10 community events - 235,416 donated products from 18 brands distributed to frontline workers nationwide.