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Lush Cosmetics Campaigns for Reparations for the Tulsa Race Massacre in Partnership with Justice for Greenwood
Lush Cosmetics PROJECT
About This Project
Summary
In partnership with Justice for Greenwood (JFG), Lush Cosmetics launched a new campaign aiming to raise money to support JFG’s ongoing work to secure justice for the survivors and descendants of the Tulsa Race Massacre and other organizations fighting for reparations. Lush brought the story of the Tulsa Race Massacre to all 205 stores across the United States, uplifting the call to action to repair this legacy of harm in order to bring about healing for all.
Goals & Objectives
The Lush and JFG campaign aims to raise $185,000 to support JFG’s ongoing work through the launch of a limited edition Soap, Brighter Day, in which 100% of the purchase price ($8.50) minus the taxes support Justice for Greenwood and organizations working to heal histories of harm.
Results & Impact
To date, Lush has raised over $60,000 towards its fundraising goal. The mini documentary produced by Lush has garnered 5.6k views on YouTube and was accepted as a featured documentary by Waterbear, the first interactive streaming platform dedicated to the future of our planet and its people.
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