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About This Project
Summary
Lush presents Greenwood Is Still Burning, a powerful documentary created with Justice for Greenwood, recounting the 1921 Tulsa Race Massacre—the worst act of domestic terrorism in U.S. history—and its lasting legacy. Centering the voices of survivors and descendants, the film sheds light on the continued fight for justice and reparations. At Lush, we believe that confronting the full truth of our history is essential to healing, equity, and building a more just future.
Goals & Objectives
Greenwood is Still Burning anchored Lush’s 2024 in-store campaign with Justice for Greenwood, supporting reparations via New Day Rising Soap sales. The film raises awareness of the 1921 Tulsa Race Massacre, centering survivor voices and calling for justice, healing, and systemic change.
Results & Impact
Greenwood is Still Burning amplifies the voices of Tulsa Race Massacre survivors and descendants, sparking national dialogue about its lasting impact. The film fosters healing, awareness, and advocacy for justice and reparations. Justice For Greenwood has held screenings nationwide.
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