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About This Project
Summary
Each April, World Wish Month (WWM) and the “WishMakers Wanted" campaign strive to satisfy the critical need for more WishMakers, the everyday people who help make life-changing wishes possible. World Wish Month highlights the impact of wishes, connects communities, and encourages them to give their time, talent or treasure to support wish kids. It’s a global reminder that everyone has the power to grant a wish and bring joy, strength and transformation to children fighting critical illness.
Goals & Objectives
We established three internal goals to guide the creation of WWM: increase engagement and revenue from corporate partners, increase alignment and collaboration across the enterprise (chapters, affiliates) and inspire action among individual supporters, filling the pipeline to address critical needs.
Results & Impact
In 2025, the campaign resulted in 32M impressions and nearly 1M engagements across our social channels, with 100% chapter participation and involvement from 22 corporate partners – including American Airlines, Red Robin, The Walt Disney Company, WWE and more – helping us exceed revenue goals by 23%.
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