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SharePlanica

McCann Ljubljana PROJECT
SharePlanica by McCann Ljubljana

credits

Title
  • SharePlanica
Entrant
  • McCann Ljubljana

About This Project

Summary

In Slovenia, approximately 8.5% of the population holds disabled status*, equating to one in twelve Slovenian citizens. Despite this, individuals with disabilities continue to encounter challenges in social inclusion, often marginalized due to a lack of understanding and societal apprehension. Through the specially dedicated online platform SharePlanica.si, we have connected individuals attending the Planica ski jumping event with disabled persons who wish to share a ride with them.

Goals & Objectives

To promote the idea of more inclusive society through making more contacts between disabled people and non-disabled people.

Results & Impact

With the help of SharePlanica.si, 1002 passengers traveled to Planica, including 245 with disabilities, surpassing the initial goal by 65%. 5x more than ever in Planica! The event organiser had to enlarge the area dedicated to people with disabilities.

the team

Ziga Anzlovar
  • CEO
  • McCann Ljubljana
Lana Klemencic
  • Project Manager
  • McCann Ljubljana
Anze Jereb
  • Creative Director
  • McCann Ljubljana
Urska Cuk
  • Copywriter
  • Agency 101
Uros Podgorelec
  • Art director
  • McCann Ljubljana
Masa Kuzma
  • SMM editor
  • McCann Ljubljana
Edin Nasufovic
  • UI
  • Specto
Matic Raztresen
  • UX
  • Specto
Ziga Goltes
  • event management
Nika Bracko
  • project manager
  • McCann Ljubljana
Romana Miklavz
  • PR
  • povem.si