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America at 250

McKinsey Global Publishing PROJECT
America at 250 by McKinsey Global Publishing

credits

Title
  • America at 250
Entrant
  • McKinsey Global Publishing

About This Project

Summary

"America at 250" is a series that consists of eight essays, published over eight consecutive days, that examines significant challenges confronting the United States as it approaches its 250th anniversary.

Goals & Objectives

This project aims to foster meaningful dialogue and support leadership development. It includes a collection of eight animated hero illustrations and ten custom-designed icons which helped create a cohesive visual identity for the series’ landing page and articles.

Results & Impact

The resulting product has been well received by readers, with a strong newsletter open rate.