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Don’t Ban Equality’s Times Square Billboard

McPherson Strategies
Don’t Ban Equality’s Times Square Billboard by McPherson Strategies

credits

Title
  • Don’t Ban Equality’s Times Square Billboard
Entrant
  • McPherson Strategies

About This Project

Summary

Don't Ban Equality (DBE), a coalition of 1,000+ businesses supporting abortion access, placed a digital billboard ad in New York's Times Square that read, "Reproductive health is every business’s business," alongside a list of signatories. This initiative sought to raise awareness ahead of the Supreme Court's oral arguments concerning the accessibility of the abortion pill, mifepristone. This ad was created in partnership with media agency, FiveTier, and creative agency Beers With Friends.

Goals & Objectives

The campaign prompted businesses to consider the direct economic impact from not supporting reproductive healthcare access for their workers, while providing a foundation for peers across industries to join together in solidarity around this cause.

Results & Impact

The billboard catalyzed discourse regarding the workforce and economic implication of abortion access. It was featured in Jessica Valenti’s Abortion, Every Day; Fortune’s Broadsheet; and attracted eight new companies to sign onto DBE. It reached over 30 million people organically via social media.

the team

Danielle Silber
  • Director of Strategic Partnerships
  • ACLU
Meghan Hoffman
  • Associate Director, Strategic Partnerships
  • ACLU
Jen Stark
  • Co-Director, Center for Business and Social Justice
  • BSR
Ashley Lin
  • Manager, Equity, Inclusion, and Justice
  • BSR
Aracely Munoz
  • Director Washington D.C. Office
  • CRR
Jacob Sims
  • Government and External Relations Policy and Advocacy Counsel"
  • CRR
Julia Taylor Kennedy
  • Senior Director
  • CRR
Sarah Gibbs
  • Program Manager, Corporate Engagement
  • CRR
Rachel Johnston
  • Communications Strategist
  • McPherson Strategies
Eden Kaufman
  • Account Coordinator
  • McPherson Strategies
Jasper Conacher
  • Account Coordinator
  • McPherson Strategies
Nicole Loher
  • Account Director
  • McPherson Strategies
Susan McPherson
  • Founder and CEO
  • McPherson Strategies
Jennifer Bixler
  • NWLC
  • Director of External Affairs
Morgan Callahan
  • Associate Director, Corporate Engagement
  • Planned Parenthood
Nadia Khamis
  • Director of Corporate Engagement
  • Planned Parenthood
Sunita Thakkarmahtani
  • VP, Corporate Engagement
  • Planned Parenthood
Shelley Alpern
  • Director of Corporate Engagement
  • Rhia Ventures
Bear Matthews
  • Marketing Director
  • FiveTier
Dana Hork
  • CEO & Co-Founder
  • BeersWithFriends
James Wood
  • CCO & Co-Founder
  • BeersWithFriends