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Cycle for Survival 20th Anniversary Launch Campaign

Memorial Sloan Kettering Cancer Center PROJECT
Cycle for Survival 20th Anniversary Launch Campaign by Memorial Sloan Kettering Cancer Center

credits

Title
  • Cycle for Survival 20th Anniversary Launch Campaign
Entrant
  • Memorial Sloan Kettering Cancer Center

About This Project

Summary

This video series launched Cycle for Survival’s 20th anniversary season, with the goal of highlighting a community that has raised over $400 million for rare cancer research at Memorial Sloan Kettering Cancer Center. The videos include interviews with participants, doctors, and patients (all captured at Cycle for Survival events) whose passion and purpose have shaped this movement. Every dollar raised represents hope, progress, and a future without rare cancers.

Goals & Objectives

The goal was to create a unique visual identity for the anniversary series by capturing interviews documentary-style during Cycle for Survival events. We interviewed participants on-site immediately before or after they rode, harnessing the energy of the moment to tell their story.

Results & Impact

The video successfully launched registration for Cycle for Survival’s 2026 events. With more videos rolling out in the coming months, early engagement is strong and we’re on track for the biggest season yet in celebration of the movement’s 20th anniversary.

the team

Robert Dodd
  • Creative Director
  • Memorial Sloan Kettering Cancer Center
Ethel Bass
  • Co-Producer
  • Memorial Sloan Kettering Cancer Center
Andre Lewis
  • Co-Producer
  • Memorial Sloan Kettering Cancer Center
Sean Devaney
  • Director/Editor
  • First Prospect Films
Andy Whitlatch
  • Director of Photography
Evan Werner
  • Assistant Camera
Nathan Krauss
  • Gaffer
Paddy Hanlon
  • Sound Mixer