Milton Hershey School: “A Life-Changing Education” 30-Minute Special

About This Project

Summary

In late 2024 and early 2025, MHS aired a 30-minute TV special to share its mission and impact. Broadcast across Pennsylvania and the Mid-Atlantic, the special aimed to deepen public understanding and reached parents, guardians, and key community influencers.

Goals & Objectives

The goal of “A Life-Changing Education” was to introduce MHS to new audiences and reinforce its brand among familiar ones, especially parents of children aged 4–15 and key influencers like educators, counselors, and youth leaders.

Results & Impact

Airing Jan–Apr 2025, “A Life-Changing Education” helped MHS surpass 20M impressions, shift perceptions, and spark conversations about opportunity and education. It reached new audiences, airing 403 times on 32 stations in 11 markets.