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About This Project
Summary
Teacher2Teacher (T2T) is a community for teachers built by teachers that creates space for educators across the country to connect, share ideas and resources, support one another, and celebrate their work. While recent threats to public education attempt to limit the abilities of our schools, the T2T community offers support, validation, and recognition. The 2025 annual Teacher Appreciation Week (TAW) felt more urgent than ever in supporting educators – and it reached new heights.
Goals & Objectives
Each year, Teacher Appreciation Week aims to uplift educators through celebratory content and special resources. With teachers enduring threats to public education right now, we sought out to reach as many educators as possible with our 2025 campaign.
Results & Impact
Our 2025 TAW campaign had the broadest-ever saturation across channels. We saw over 1M impressions across channels, which drove new followers and engagement to T2T platforms. These results will strengthen T2T’s communities in the long run, providing educators with a broader network and more support.
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