The Kiomboi Therapeutic Feeding Unit

About This Project

Summary

During our years-long partnership with Action Against Hunger (ACF), we’ve worked together to evolve their digital creative and bring the human experience of hunger to the forefront of their content. Through storytelling, we’ve helped make the massive global hunger crisis personal – prioritizing centering the communities ACF serves. In April 2024, this email shared a story of the impact the Kiomboi Therapeutic Feeding Unit had on a mother of five whose youngest child was treated for malnutrition.

Goals & Objectives

This campaign aims to increase awareness about ACF’s critical work to combat global hunger. With our proprietary engagement tool, we were able to use their powerful video footage in an immersive storytelling experience with a clear goal: to raise $10,000 in one week for treatment for 200 children.

Results & Impact

With its compelling moving images and inspirational story of lifesaving work, this email and its subsequent forwards has been the top-performing campaign of the year – increasing engagement by 36%. The campaign further deepens readers’ connection to ACF’s work and impact.