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The Circle of Cleats: A Mural for Unity, Impact, and Change

MOD Worldwide
The Circle of Cleats: A Mural for Unity, Impact, and Change by MOD Worldwide

credits

Title
  • The Circle of Cleats: A Mural for Unity, Impact, and Change
Entrant
  • MOD Worldwide

About This Project

Summary

The Philadelphia Union Foundation unveiled a mural inside Subaru Park as a powerful symbol of its mission: using soccer to uplift communities. Designed by Tiff Urquhart, the “Circle of Cleats” reflects how small actions, like brushstrokes or passes on the pitch, can build something far greater. Each element honors the Foundation’s programs and invites fans to become part of a shared movement for change.

Goals & Objectives

Raise awareness of the Foundation’s programs, inspire community involvement, and create a powerful symbol that honors the impact of soccer on youth development, mental health, education, and safe play.

Results & Impact

The mural became a focal point at Subaru Park, inspiring fan engagement and community pride. Strategic amplification, including media unveiling, in-game video, and online promotion—earned hundreds of thousands of impressions and boosted program visibility.

the team

Alyssa Radu
  • Executive Director, Philadelphia Union Foundation
  • Philadelphia Union Foundation
Christine Polit
  • Senior Director, Strategy & Operations
  • Philadelphia Union Foundation
Tiffany Kimicata
  • Group Account Director
  • MODHealth
Avery Bofinger
  • Senior Account Manager
  • MODHealth
Brandon Suguet
  • Executive Producer
  • MOD Worldwide
Emmett Madden-Prado
  • Production Manager
  • MOD Worldwide
Jason Kichline
  • Lead Editor
  • MOD Worldwide
Laura Quaglio
  • Associate Creative Director, Copy
  • MODHealth
Ryan Scott
  • Creative Director of Film & Motion
  • MOD Worldwide
Kitty Lowrance
  • Copy Editor
  • MODHealth
Tanner Defebo
  • Senior Designer
  • MOD Worldwide
Kelly DeAngelis
  • President and Founder
  • Pilcrow Group