Finalists Coming October 13!
Go back

Brianna Cayo Cotter

MTV Entertainment Studios and Kids & Family PROJECT
Brianna Cayo Cotter by MTV Entertainment Studios and Kids & Family

credits

Title
  • Brianna Cayo Cotter
Entrant
  • MTV Entertainment Studios and Kids & Family

About This Project

Summary

To tackle the growing mental health crisis, Brianna Cayo Cotter spearheaded the launch of Mental Health is Health. Under her leadership, her team developed innovative Consumer Campaigns and cross-sector partnerships that encourage people to take action for mental health, and the Storytelling Initiative, which expands impactful mental health storytelling across MTVE and the wider entertainment industry, including the Mental Health Media Guide - a groundbreaking resource for content creators.

Goals & Objectives

Empower people to support their friends through A.S.K.: Acknowledge, Support, Keep-in-Touch. Create the largest scale Mental Health Action Day ever to drive the culture from awareness to action. Study the impact of the Mental Health Storytelling Initiative and expand the Media Guide in key areas.

Results & Impact

1.3 million engagements with A.S.K. - 72% reported feeling more prepared to support peers. Over 2,300 Mental Health Action Day partners. Studies find industry-wide increases in mental health representation, sensitivity within portrayals, and more emphasis on help-seeking and positive action taking.

the team

Amy Campbell
  • Chief Marketing Officer
  • MTV Entertainment Studios, Paramount Global
Brianna Cayo Cotter
  • SVP, Social Impact
  • MTV Entertainment Studios, Paramount Global
Deva Newman
  • SVP, Brand Creative Editorial
  • MTV Entertainment Studios, Paramount Global
Francesca Batista
  • SVP, Marketing & Campaign Management
  • MTV Entertainment Studios, Paramount Global
Chris Williams
  • Executive Creative Director
  • MTV Entertainment Studios, Paramount Global
Rosa White
  • Creative Director, Social Impact & Special Projects
  • MTV Entertainment Studios, Paramount Global
Tracey Crooks
  • Writer
  • MTV Entertainment Studios, Paramount Global
Jaime Clifford
  • Director, Campaign Management
  • MTV Entertainment Studios, Paramount Global
Kira McGann
  • Project Manager
  • MTV Entertainment Studios, Paramount Global
Sean Linehan
  • Producer
  • MTV Entertainment Studios, Paramount Global
Erika Soto Lamb
  • VP, Social Impact
  • MTV Entertainment Studios, Paramount Global
Noopur Agarwal
  • VP, Social Impact
  • MTV Entertainment Studios, Paramount Global
Meredith Goldberg-Morse
  • Director, Social Impact
  • MTV Entertainment Studios, Paramount Global
Anoosha Chari
  • Project Coordinator
  • MTV Entertainment Studios, Paramount Global
Vaughan Bagley
  • Director, Social Impact
  • MTV Entertainment Studios, Paramount Global
Timothy Livezey
  • VP Motion Design
  • MTV Entertainment Studios, Paramount Global
Lance Rusoff
  • Sr Creative Director
  • MTV Entertainment Studios, Paramount Global
Kelly McCrossin
  • Producer, Design
  • MTV Entertainment Studios, Paramount Global
David Butler
  • Preditor
  • MTV Entertainment Studios, Paramount Global
Matthew Gehring
  • Sr Manager, MTV Brand Social & Fan Engagement
  • MTV Entertainment Studios, Paramount Global
Sarah DeFilippis
  • SVP, Digital Events & Brand
  • MTV Entertainment Studios, Paramount Global
Kaitlyn Vella
  • Director, Social Media
  • MTV Entertainment Studios, Paramount Global
Shanae Duncan
  • Specalist
  • MTV Entertainment Studios, Paramount Global
Lauren Christensen
  • VP, Insights & Strategy at Showtime
  • MTV Entertainment Studios, Paramount Global
Janet Abrams
  • SVP, Business and Legal Affairs
  • Paramount Global
Rachael Terrell
  • Senior Director, Social Impact at Social Impact
  • Showtime/MTV Entertainment Studios
Jay Osterman
  • Senior Manager, Social Impact
  • Showtime/MTV Entertainment Studios
Laura Horne
  • Chief Programing Officer
  • Active Minds
Jessica Mayorga
  • Chief Marketing Officer
  • Active Minds
Q Garcia
  • Manager, Content
  • Active Minds
Simon Isaacs
  • CEO
  • TaskForce
Dana Coffman
  • VP of Marketing
  • TaskForce
Angela Goldstein
  • Social Impact Marketing Director
  • TaskForce
Adam Foskey
  • Event Producer & Production Coordinator
  • TaskForce
Sarah Rudney
  • Director of Communications
  • TaskForce
Production Company
  • Cashmere
Production Company
  • Unit 9
Production Company
  • Sarofsky