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About This Project
Summary
SHOWTIME collaborated with Dr. Orna to translate key themes and moments from season 4 of Couples Therapy into actionable tools to support healthy relationships and emotional well-being. Dr. Orna shared weekly highlights and key takeaways on Showtime’s Instagram and the Couples Therapy TikTok page. Videos drove to a custom landing page featuring additional insights from Dr. Orna, FAQs about therapy, and other tools to support emotional well-being and healthy relationships.
Goals & Objectives
Couples Therapy demystifies the process of therapy and invites viewers to examine their own emotional challenges. By delving deeper into the show’s themes and highlighting actionable takeaways, the activation aimed to make the tools of therapy more accessible and inspire mental health action.
Results & Impact
- “The Breakdown” video series garnered 1M+ views across social platforms - A recent survey found that viewers of Couples Therapy had more positive attitudes toward those who have sought mental health treatment and showed increased willingness to seek therapy themselves compared to non-viewers
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