Dora x Plan PSAs

About This Project

Summary

Globally, there are 122 million girls out of school due to poverty, war, remote locations, and gender discrimination. To raise awareness for this issue and align it with the Paramount brand, we used Dora and her purple backpack as a symbol for educational access. These PSAs were translated into 11 languages and aired around the world, garnering more than 100M impressions. With the funds raised, Plan International provided backpacks to girls in Mexico, Ukraine, Zimbabwe, Cambodia and Nepal.

Goals & Objectives

— Provide grants for youth-led organizations dedicated to girls' education. — Provide Backpacks filled with school supplies. Audiences can choose to contribute to this through Plan’s Gifts of Hope initiative. — Provide a resource hub helping audiences get involved in the campaign and learn more.

Results & Impact

These PSAs were translated into 11 languages and aired around the world, garnering more than 100M impressions. With the funds raised, Plan International provided backpacks to girls in Mexico, Ukraine, Zimbabwe, Cambodia and Nepal.