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About This Project
Summary
The Daily Show’s InDogCision 2024: Rescuing Democracy brought voter registration to dog rescue shelters across the country. The Daily Show and HeadCount used their superpowers of comedy and voter engagement to support 28 shelters and encouraged fans to make sure they and their friends were ready to vote in 2024.
Goals & Objectives
The goals of the project were to encourage The Daily Show audience to prepare to vote in 2024 and consider adopting or fostering dogs while they were at it. We leveraged a multi-platform approach that included talent, fan experiences, grassroots organizing, and dog influencers.
Results & Impact
The partnership resulted in 7 on-air callouts, 26 social posts and 28 IRL events in 19 states, where fans who checked their registration were entered to win a trip to a show taping. The effort led to nearly 1,200 digital actions, 800K social engagements and $20K raised for local shelters.
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