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About This Project
Summary
NationSwell partnered with the BlackRock Foundation to shift the narrative on rural investment. We went on the ground in Union County, where we interviewed both investors and local changemakers to produce a multimedia story that brings the power of place-based investment to life. The strategy centers lived experience, strengthens belief in long-term, trust-based funding, and positions storytelling as a catalyst for equity, investment, and scalable change.
Goals & Objectives
To show how corporations can drive social change by investing in communities and elevating their stories. This project highlights what’s possible when funders build deep, local partnerships and use storytelling to inspire broader commitment to place-based impact.
Results & Impact
Though newly launched, the case study is already influencing how corporate and philanthropic leaders think about rural revitalization. It has sparked deeper engagement, shaped cross-sector dialogue, and positioned Union County as a model for community-led impact.
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