America Wins With Water

About This Project

Summary

In 2011 and 2022, Congress made historic investments in our nation’s aging and ailing water infrastructure – but years later, few Americans knew anything about it. To confirm that progress couldn’t be reversed, NewWorld worked with the Water Foundation and over two dozen water preservation organizations to launch America Wins With Water. Using tested messages in digital advertising, radio spots and social media, the team educated voters on the massive benefits of water infrastructure investment.

Goals & Objectives

The goal was to raise awareness of the benefits of investments in our water infrastructure. NewWorld conducted extensive research, surveying 7000+ voters to gauge opinions on a range of water quality issues, and identify messaging that would specifically resonate with conservative leaning audiences.

Results & Impact

The campaign launched in summer 2024 and ran through the elections in ten Congressional districts. We reached over 1.7 million voters via earned media and digital ads, and generated 3,460+ letters to members of Congress, urging that popular water investments be preserved no matter election outcomes.