ALNF - Literacy is Freedom

About This Project

Summary

As a charity prioritising their work in the community, the Australian Literacy & Numeracy Foundation (ALNF)’s brand identity and website had remained unchanged for decades, and did not reflect their passion, creativity or skill in the education sphere. We crafted a joyful, vibrant new site that educates potential donors, ambassadors, educators, volunteers, grant providers and corporate partners on the organisation’s impact, and compels action by means of donations and partnership enquiries.

Goals & Objectives

- A visual overhaul to breathe new life into the brand - A website that tells the brand story & highlights ALNF’s values and ambassadors - Educate and motivate donors - Decrease the amount of general enquiries the ALNF team are receiving around programs and donations - A site to be proud of!

Results & Impact

+10% corporate partner enquiries & community fundraisers Significant decrease in general enquiries, due to information being more easily accessible on the site Increased internal efficiency through streamlined new CMS setup Overwhelmingly positive feedback from stakeholders, ambassadors & partners